Arrowhead Engineered Products Updates Branding of J&N


Arrowhead Engineered Products has recently updated the branding of its J&N subsidiary, a global distributor of rotating electric units and other electrical accessories for automotive, heavy duty, industrial, agricultural and marine markets. The new J&N branding includes a new logo, tagline and graphics. In addition, a new contemporary, customer-centric website was recently launched to serve J&N’s business to business accounts.

Dating back to 1954, J&N has been in the business of keeping vehicles and equipment running by supplying mission critical electrical parts. “The new J&N badge style logo has a retro look that gives a nod to the history and longevity of the brand, with a modern feel that will work for years to come,” according to J&N’s Marketing Manager Lisa Franks. “The tagline ‘DONE RIGHT, RIGHT NOW’ has been adopted to state our commitment to integrity and doing right by the customer. And that we understand the work can’t wait.”

J&N has been part of the Arrowhead Engineered Products family of companies since January 2017. Arrowhead Engineered Products is a worldwide distributor of non-discretionary, mission replacement parts to more than 50,000 dealers, distributors, repair shops and small businesses. J&N complements the Arrowhead brand of companies with over 70 OEM/J&N brands for 40,000 stocked SKUs and another 140,000 non-stocking SKUs available to fit over 3,500,000 applications.

As stated by Mike Whiteis, Director of Sales for J&N, “We are ultimately working to become the number one choice for mission-critical replacement parts. We want to keep our customers running – over the road, in the dirt, on the grass, through the snow and on the water.”

For more information, visit the new J&N website.