Red Hawk Showcases Expanded Product Lines as Part of Brand Evolution


Blaine, MN, March 14, 2023 Red Hawk, a premier supplier of aftermarket golf car parts and accessories, revealed a new look and feel for its family of brands, which, in addition to its self-titled line of repair and replacement parts, includes RHOX accessories, Admiral electrical parts and DoubleTake body sets and color-matched accessories. The quality and depth of product offerings, nationwide distribution network and superior customer service, make Red Hawk the first choice for golf car owners, dealers and end users.

The brand evolution included a modernized visual identity for the parent brand and a separate logo to distinguish the Red Hawk line of replacement parts. “Our new tagline, ‘We drive the golf car experience,’ reflects Red Hawk’s leadership role in the industry and its commitment to pushing the limits of what golf cars can do and how people can use them. We have no plans to slow down. We want to be that one-stop shop for repairing, restoring and re-imagining golf cars from inside out,” said Chera Gibb, senior vice president of marketing at Arrowhead Engineered Products (Arrowhead).

Since being acquired by Arrowhead 16 months ago, Red Hawk has experienced unprecedented growth. A sixth warehouse facility was added in Las Vegas, Nevada, giving the company a national footprint. In addition, the acquisition of DoubleTake cemented Red Hawk as an innovative company positioned to dominate the marketplace.

The family of brands provides a wide range of parts and accessories to customize and maintain vehicles used for on-and off-road needs, including:

Visit to shop Red Hawk’s current selection of products or call 1-866-666-PART (7278).